Samachara Bharati conducted Narada Jayanti Day, retired Chief Secretary of Andhra Pradesh, Sri IYR Krishna Rao is the chief guest on the occasion.
Chief Guest, Retd Chief Secretary Sri Ippagunta Yasodhara Ramakrishna Rao (Sri IYR Krishna Rao) in his keynote address stated that even the renowned Maharshi Narada may not have survived in today’s cut-throat political environment which affects the media sector too. Standards of many institutions have got devalued, including that of the media. Along with time, people, standards and values are changing. In the media sector of the previous generations, the advent of Eenadu newspapers and magazines, was a great milestone in the media sector, it nurtured great talent, many senior journalists today started their careers in that institution. However in a way some of those great newspapers also created a kind of monopoly. Today Social Media is an arena of many battles, it broke the monopoly of established Media; it has both good and negative sides, many posts become viral, with great information and content. It has its negative facet, fake news also spreads equally rapidly. He said it’s important to organize and consolidate the nationalistic thoughts and media. Even decades ago, the left media was and is an organized network; he said even in his childhood growing up in Prakasam district, his father used to say that the left-wing was expert in spreading false news. In a vast and diverse nation like India, it’s important to consolidate Nationalist forces to mitigate and counter the divisive forces.
Before the keynote address of IYR Krishna Rao, Dr Gopal Reddy, president Samachara Bharati in his opening remarks explained the aims and objectives of Samachara Bharati. In the last ten years, we are seeing stability, peace and harmony in the country. We need to preserve that unity and harmony. Narada jayanti is being organized by Samachara Bharati for the last ten years to instill nationalistic thoughts and inspiration, the mode is to work with journalists and reporters of print, electronic and digital media. Samachara Bharati also runs Lokahitham, a short bulletin which reaches lakhs of villages. Kakatiya Film festival in the short films category was also conducted to promote national integrity and social harmony. A mega successful event, Golkonda Literary festival was organized in November 2021 which discussed many facets of forgotten chapters of history, icons and events of Telugu lands. This was followed by the Hindi edition of the golkonda literary festival in 2022. He mentioned the works of Angus Madison on world economy, and Will Durant on Indian history, which researched and published India’s own authentic history. He advised the young journalists to read and know the real history of Bharat. He congratulated all the Samachara Bharati awardees.
Young journalist Sri Mallesham explained why Narada is regarded as the first journalist. Narada jayanti falls on Vaisakha Bahula Vidiya, Maharshi Narada is considered as the world’s first information disseminator. He was a great pandit, he has written many great works including Narada Bhakti Sutralu. On the auspicious occasion of Narada Jayanti, Samachara Bharati Puraskars were presented to senior and yuva journalists and photo-journalists on the occasion.
Senior journalist Sri Gullapudi Srinivas Kumar has received Vadlamudi Rammohan Rao memorial award, he is working as the editor of Vishwa Samvad Kendra Telangana, he is also the Digital Content Manager of Jagruti magazine. Senior journalist of over 40 years of experience, Sri Yabaluri Sitarama Sarma, presently working as Editor Andhra patrika daily received Bandaru Srinivas Rao Memorial award. He briefly spoke about the journey of Telugu journalism in the last 40 years, to the present digital news revolution. Bandaru Sadashiva Rao Memorial award was presented to senior photo-journalist Sri Kandikattu Durga Narasimha Rao. Senior journalist and columnist Dr Chiruvolu Parthasarathi was presented with the Samachara Bharati Puraskar. A special award, Samachara Bharati Ujjwala Mahila Puraskar was presented to senior journalist Smt Ponnapalli Nagavani. Samachara Bharati Yuva puraskar was presented to Sri Gangula Mahesh Reddy. All the awardees spoke briefly expressing their gratitude to Samachara Bharati for awards, they also briefly recounted their experiences in the field of journalism.
The chief guest Sri IYR Krishna Rao was felicitated by Dr Gopal Reddy on the occasion. Sri Kontu Mallesam presented the vote of thanks.
